Our blog started out strong in 2005, but in the hustle and bustle of the toy business, I let it lag. But with the 2008 American International Toy Fair in New York City just days away, I thought it would be a good opportunity to resurrect our blog to report on the day-by-day happenings. With the recent safety scares involving trusted toys, I believe our industry, and even consumer buying habits, are undergoing significant changes - a shift away from toys of "convenience" to toys of "substance". Our mission at Fat Brain Toys has always been to sift through the hundreds of thousands of available toys on the market, and bring to parents and grandparents ONLY those toys that serve to better the children in their lives. The growth of our company over the years is evidence that "we're on to something". We hope to continue to earn your trust by bringing you even more innovative AND quality toys, games, and gifts. Keep posted in the coming days as we work the floor of Toy Fair 2008!