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FOR IMMEDIATE RELEASE

Turning Your Refrigerator Into A Home Classroom

Educational Toys for the Refrigerator

ELKHORN, Neb./EWORLDWIRE/Nov. 11, 2003 --- A new venue for learning has evolved from an unlikely household appliance: the refrigerator. According to Fat Brain Toys, a specialty online toy store, combined with the proper items, a refrigerator can become an effective educational tool in any household.

In the course of testing new products for their online toy store, Mark and Karen Carson, co-founders of Fat Brain Toys, discovered that their children gravitated around the kitchen refrigerator when certain magnetic toys were attached to it. After seeing their own children's interest, and the positive effects that it was generating, they started to actively acquire additional educational toys that were also magnetic.

"Parents are always on the lookout for toys that provide equal doses of education and entertainment," says Carson. "No pun intended, but children are naturally attracted to magnets. If the magnet happens to have educational qualities to it, that's all the better!"

Magnetic Educational Toy Buyers Guide

	Really Big Words by Magnetic Poetry - composed of hundreds of words and word fragments, Magnetic Poetry allows for literally billions of sentence combinations - from the poetic to the silly. The Really Big Words kit is perfect for kids as it includes large word tiles for easy sticking to the refrigerator plus a handy carrying case.
	Foam Fun - Numbers & Symbols by Dowling Magnets - a traditional educational favorite, these large foam numbers and symbols have a magnetic backing which will adhere itself to any metal surface. A fun set for children to practice their early math skills.
	GeoPuzzle by Dowling Magnets - similar to other geography puzzles, however, this one can be attached and re-attached to the family refrigerator again and again.
	Fractiles by Fractiles, Inc. - Fractiles are both beautiful and deceivingly mathematic. Using angles based on the number seven, these unique magnetic tiles allow you to easily make your own aesthetically pleasing designs with repeating and non-repeating patterns.
	Make-A-Face by Dowling Magnets - the Make-A-Face set is the magnetic equivalent to Mr. Potato Head. Perfect for younger kids, this kit can help youngsters identify facial features - as well as make great funny faces.
	Frigits by Think-of-It! - educational in a non-traditional sense, Frigits encourage children to develop their creativity and problem-solving skills. Comprised of chutes, wheels, and marbles, kids can create their own custom roller coaster on the family fridge.
	Magnetic Dinosaurs by Melissa & Doug - two of kids' favorite things…magnets AND dinosaurs. Includes over 20 different prehistoric creatures for fun and learning.

All the products mentioned above can be purchased online at http://www.FatBrainToys.com or by calling 1-800-590-5987.

Note: Other products and company names mentioned herein may be the property of their respective owners.

About Fat Brain Toys

Fat Brain Toys was founded in 2002 by husband and wife team Mark & Karen Carson to sell toys that entertain and educate. Hence the Fat Brain Toys tagline, Smarter Toys = Smarter Kids. Begun as a literal garage startup in Elkhorn, Nebraska, the Carson's have grown their company into one of the largest independent, on-line retailers of specialty toys in the country by offering great toys at fair prices, coupled with truly remarkable customer service. Please visit http://www.fatbraintoys.com to see the entire range of toys offered by the company.

Fat Brain Toys has been featured in a growing list of publications, Entrepreneur Magazine, "The Hot List"; Inc.com (An Online Resource for Growing Companies); Playthings Magazine; Midlands Business Journal, The Reader; Toy Directory Monthly; and MacWorld.

Contact information: Mark Carson
Phone: 402-779-3181
Email: mark@fatbraintoys.com
Website: http://www.fatbraintoys.com

About Fat Brain Toys
Begun as a literal garage startup in 2002, husband and wife team Mark & Karen Carson have grown their company into one of the largest independent retailers of specialty toys in the country. Recognized as one of the fastest growing e-retailers by Internet Retailer magazine, Fat Brain Toys credits their rapid growth to offering quality toys coupled with truly remarkable customer service. You can see their complete selection of specialty toys at http://www.fatbraintoys.com

Contact information: Mark Carson
Phone: 402-779-3181
Email: mark@fatbraintoys.com
Website: http://www.fatbraintoys.com

Fat Brain Toys Offices
1405 N. 205th St., Ste. 120

Elkhorn, Nebraska USA 68022
Phone 1-800-590-5987

Fat Brain Toys Retail Store
16909 Burke Street, Suite 131

Omaha, Nebraska USA 68118
Phone 402-504-6218