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Success is Stacking Up for Toy Company's First Product

ELKHORN, NE - September 22, 2006 - Fat Brain Toy Co., a relative newcomer to toy development, has found quick success in it's first wholesale product. Even before its release to the general public, Dado Cubes, an ingenious system of vivid, interlocking, scaled cubes, came out on top in the 2006 Creative Child Magazine Awards being named a Preferred Choice in the Building & Construction category.

"To be a recipient of Creative Child Magazine's 'Preferred Choice Award' and a finalist for the 'Top Toy of the Year' is wonderful. We're absolutely honored!" exclaimed Mark Carson, the inventor of Dado Cubes. So many great toys have been given the 'Preferred Choice Award' in the past - we're pleased to share their company."

Annually, through the efforts of Creative Child Magazine, over 1,000 toys enter the ranks of potential favorite toys -- vying to engage the creative hands and minds of playing children and become the "Top Toy of the Year." Watching children in action, child psychologists and child educators score each toy's play value based upon factors of educational value, creative nurturing, creative play, and overall value with respect to the retail price.

Only one "Toy of the Year Award" is given per category and remaining finalists receive a prestigious "Preferred Choice Award." The "Seal of Excellence" is given to products that are not finalists but do exceed expectations for nurturing creativity and education in children.

What's next for Fat Brain Toys? "We're having a lot of fun playing with new ideas and potential products," responds a grinning Mark Carson.

"Dado is the first of many developmental toys we've conceived that align with the latest educational research. The fact that child psychologists and educators see learning advantages with Dado Cubes, and that kids love them as well...it's rewarding. This business of making a difference in the growth and development of kids is challenging, exciting, and worthwhile."

About Creative Child Magazine
Creative Child Magazine is a bi-monthly publication that provides parents with the latest information on how to nurture their child's creativity. With departments such as Kids at Play, Health and Safety, Discovering Creativity, Nurturing Talent, and Tomorrow's Child - Investing for Your Child's Future, Creative Child Magazine is an essential and complete parenting publication for raising well-balanced children. Creative Child Magazine began in 1998 as a regional parenting publication in southern California. In November 2002, it was expanded to accommodate a national audience.

About Fat Brain Toys

Fat Brain Toys was founded in 2002 by husband and wife team Mark & Karen Carson to sell toys that entertain and educate. Hence the Fat Brain Toys tagline, Smarter Toys = Smarter Kids. Begun as a literal garage startup in Elkhorn, Nebraska, the Carson's have grown their company into one of the largest independent, on-line retailers of specialty toys in the country by offering great toys at fair prices, coupled with truly remarkable customer service. Please visit http://www.fatbraintoys.com to see the entire range of toys offered by the company.

Fat Brain Toys has been featured in a growing list of publications, Entrepreneur Magazine, "The Hot List"; Inc.com (An Online Resource for Growing Companies); Playthings Magazine; Midlands Business Journal, The Reader; Toy Directory Monthly; and MacWorld.

Contact information: Mark Carson
Phone: 402-779-3181
Email: mark@fatbraintoys.com
Website: http://www.fatbraintoys.com



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