It is HOT LIST Season in the Toy World! In typical Fat Brain Toys fashion, we took a different approach to our list - we listened to our customers! We have created a Hot Toys List that evolves and changes throughout the season.
For over a decade, we've been monitoring toy trends and have identified some key metrics that makes a toy become "hot". But to make our list, the toy must not only be "hot", but it must be GREAT too. Here are the criteria used to determine how toys are ranked in our Top Toys List!
-Toys Must Be New Releases For 2013 (Products maybe new versions of classics or released in 2013)
-Toys Are Judged by Overall Sales with Fat Brain Toys
-Toys are Judged by Customer Reviews and Ratings
-Toys Must Provide Great Play!
You may notice that Fat Brain Toys may occassionally be backorderd on many of these top selling items. The reason is simple - they are truly hot toys. We did not pre-determine and over order hoping to use marketing tatics to create a buzz. The quality of play experience has determined the product to be a success. Overall the difference in lists is simple - one is created by retailers based on which products will move, and one is created by customers based upon which products have the potential to move their children's minds.
To check out Fat Brain Toy's Predicted Top Toys for Christmas click here.