First and foremost - congratulations to our friends from GoldieBlox on their Super Bowl advertisement, and for bringing the spotlight to educational and specialty toys in all that they have done. GoldieBlox has done in one year what many of us in the specialty toy world have been aiming to do for many years, inform the world on the value of great educational toys.
But today I want to speak as a the father of a six year old girl with GoldieBlox and a special insight into the toy world. So what's next for my little Goldie? For as much as she enjoyed GoldieBlox, her curiosity has led her to Lincoln Logs, LEGO, Roominate and many of the other fantastic building toys available in the specialty market. She doesn't need the character or the pinkness. She loves the feeling of pride she gets from building. I believe that was the goal all along (right Goldie).
So as we watch GoldieBlox during the Super Bowl today - let's celebrate our daughters being encouraged to build. And work on giving them great toys that may or may not be pink or involve a blond princess. Let's give them the confidence to create, compete, and play with all kinds of toys and activities which develop them.