Teeter Popper, pipSquigz, and Peek-A-Doodle-Doo Chosen for ASTRA’s Exclusive Award
Elkhorn, NE -- Fat Brain Toy Co., a nationwide leader in the specialty toy industry, is proud to announce that three new products have been named winners of the American Specialty Toy Retailing Association’s (ASTRA) Best Toys for Kids Award.
2014 releases Teeter Popper, pipSquigz, and Peek-A-Doodle-Doo have been hand-selected as Best Toys For Kids by a group of specialty toy retailers from around the United States. ASTRA’s Best Toys for Kids Award represents the objective and collective experience of America’s toy experts. More than 550 independent and neighborhood toy retailers from around the country chose which toys were awarded as 2014’s Best Toys For Kids.
“Fat Brain Toy Co. travels the world to identify trends in play and design. We are thrilled to be honored with three selections for this coveted award. Each of these three products offer incredible play value for children.” said Erik Quam, Fat Brain Toy Co.’s Director of Product Development.
ASTRA’s Best Toys for Kids Award debuted in 2009 with the goal of attracting media and consumers to specialty toy stores during the fourth quarter. ASTRA annually awards 21 winners in 13 product categories. Fat Brain Toy Co has been the proud recipient of this award for the past two years. Tobbles Neo captured the award in the Early Learning category in 2012 and Squigz won for Constructive Play last year.
"Being awarded a Best Toys for Kids Award is especially gratifying for me because I know how discerning the judges are," explained Mark Carson, Founder of Fat Brain Toy Co. "Toy store owners quite literally know what kids will like before they know themselves! Who better to identify the hot toys of 2014 than toy store owners?”
The three winning products will be available beginning in late June throughout the U.S. at great specialty toy retailers including Fat Brain Toys in Overland Park, Kansas and Omaha, Nebraska. The three winners will also be available for purchase online at FatBrainToys.com.
About Fat Brain Toy Co.: (FatBrainToyCo.com) Fat Brain Toy Co. is an Omaha-based developer of unique toys, games and gifts exclusively for the specialty market. Fat Brain Toy Co. prides itself on design excellence and innovation of play. An industry leader with more than sixty toys, games, and brainteasers currently on the market including many award winning items such as Squigz, Tobbles Neo, AnimaLogic and Dado Cubes, Fat Brain Toy Co. was founded in 2006.
About ASTRA: With more than 1300 members, the American Specialty Toy Retailing Association (ASTRA) is the largest association for companies in the toy and children’s products arenas. ASTRA and its member companies promote the growth of the toy industry by delivering products that serve children’s best interests. For more information, visit www.astratoy.org.