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Toy IQ

See also our Toy Value Index...

While we consider ourselves very good judges of what makes a great toy "great", our customers are the only TRUE experts! It's only from the hands-on experience of many, many children that a true perspective can be gained of a toy or game. That's where Fat Brain Toys is truly unique in the entire toy industry. While some companies have gathered a few hundred or a few thousand customer reviews, Fat Brain Toys has gathered OVER 60,000 honest product reviews from our customers!! But our customers don't provide us with a simple rating, they supply us with a variety of data that, when aggregated with the responses from many customers, paints a very clear picture of the products we sell.

As part of the product review process, we ask each customer to rate the product they purchased in each of 14 traits. These 14 traits were identified by Fat Brain Toys as those qualities that make up the ideal "Fat Brain Toy". In theory, a toy that is rated a five across 14 different traits will make a better toy than one that is rated a three across those same 14 traits.

We've overlaid this methodology across the common "intelligence quotient" to develop a sophisticated and reliable Toy IQ. The Fat Brain Toys Toy IQ can be used as a general gauge to either narrow your choices, validate a selection, or compare one product to another. While a low Toy IQ should not be an immediate indicator of a sub-standard product, it may warrant additional evaluation to make sure that it's the right item for your child. We hope you enjoy this Fat Brain Toys exclusive!

Toy IQ Ranges:
The 14 Traits that make up a "Fat Brain Toy":
  1. Made of heirloom-quality materials
  2. Adheres to good design principles
  3. Evokes curiosity
  4. Draws on nature
  5. Applies scientific principles
  6. Promotes composition and spatial acuity
  7. Fosters problem solving
  8. Intuitive use
  9. Has a "simple genius" quality
  10. Has longevity
  11. Provides solutions to real world problems
  12. Encourages group or family participation
  13. Requires interaction
  14. Elicits imagination and creativity

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Copyright © 2003-2014 Fat Brain Toys LLC. All rights reserved. Fat Brain Toys® is a registered service mark of Fat Brain Toys, LLC
Fat Brain Toys Offices
1405 N 205th Street, Suite 120
Elkhorn, Nebraska 68022
Phone 1-800-590-5987
Omaha Toy Store
16909 Burke Street, Suite 131
Omaha, Nebraska 68118
Phone 402-504-6218
Overland Park/Kansas City Toy Store
5601 West 135th Street, Suite 2230
Overland Park, Kansas 66223
Phone 913-305-4894

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