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Alex

It all begins with a brush stroke...it all begins with ALEX. Nurit & Rick Amdur started ALEX in 1986 with a modest line of high quality basic arts and crafts products for young children. Just look where attention to quality and design has gotten them! Today ALEX toys engage and delight kids of all ages all around the world.

ALEX products foster creative personal expression and build self-esteem. ALEX products foster creative personal expression and build self-esteem. No matter what your child's personality or preferences, you'll find several sure-to-be favorites within our lineup of ALEX toys.

Alex Sub-Categories:
Active Play Arts & Crafts
Baby & Toddler Bath Toys
Books, Calendars & More Building & Construction
Dolls & Dollhouses Furniture & Room Decor
Games Imaginative Play
Outdoor Toys Party Favors & Party Fun
Playroom Play Centers Plush
Teaching Toys & Tools Trains & Vehicles
Travel Toys Upscale Toys
Wooden Toys

Additional Alex Refinements:
AGES Birth to 6 months, 6 to 12 months, 12 to 36 months, 3-4 years, 5-6 years, 7-8 years, 9+, Teens, Adults
INTERESTS Animals, Art, Basketball, Boats & Ships, Bugs, Cars, Trucks & Trains, Dinosaurs, Farm, Fishing, Reading & Writing, School

Browsing 1-50 of 67 items in the Alex category
  Sort by:    Popularity | Price | Customer Rating  
Rainbow Rollers

Rainbow Rollers

Suggested Retail Price: $45.00
Our Normal Price: $38.95
Today's Sale Price: $36.95
18% off retail...you save $8.05!

Customer Rated:


Touch & Feel Cards

Touch & Feel Cards

Suggested Retail Price: $15.00
Our Normal Price: $13.95
Today's Sale Price: $12.95
14% off retail...you save $2.05!
Tub Fashion

Tub Fashion

Suggested Retail Price: $15.00
Our Normal Price: $12.95
Today's Sale Price: $12.00
20% off retail...you save $3.00!

Customer Rated:


Shrinky Dinks

Shrinky Dinks

Suggested Retail Price: $6.00
Our Normal Price: $5.95
Today's Sale Price: $4.95
18% off retail...you save $1.05!
Shaving in the Tub

Shaving in the Tub

Suggested Retail Price: $13.00
Our Normal Price: $12.00
Today's Sale Price: $10.49
19% off retail...you save $2.51!


 Magnetic Boats in the Tub

Magnetic Boats in the Tub

Suggested Retail Price: $11.00
Our Price: $9.95
Color a Funbrella

Color a Funbrella

Suggested Retail Price: $20.00
Our Normal Price: $17.95
Today's Sale Price: $16.00
20% off retail...you save $4.00!


 Spiffy Spa

Spiffy Spa

Suggested Retail Price: $22.00
Our Normal Price: $21.95
Today's Sale Price: $18.95
14% off retail...you save $3.05!
Tub Island - Farm Adventures

Tub Island - Farm Adventures

Suggested Retail Price: $20.00
Our Normal Price: $18.95
Today's Sale Price: $17.95
10% off retail...you save $2.05!

Customer Rated:




Jumping Jr. - First Trampoline

Jumping Jr. - First Trampoline

Suggested Retail Price: $99.00
Our Normal Price: $99.00
Today's Sale Price: $89.95
9% off retail...you save $9.05!
Sticker Factory

Sticker Factory

Suggested Retail Price: $27.00
Our Normal Price: $24.95
Today's Sale Price: $21.60
20% off retail...you save $5.40!


 Friends 4 Ever Bracelet Kit

Friends 4 Ever Bracelet Kit

Suggested Retail Price: $27.00
Our Normal Price: $26.95
Today's Sale Price: $24.95
8% off retail...you save $2.05!
Ready, Set, Art Caddy

Ready, Set, Art Caddy

Suggested Retail Price: $26.00
Our Price: $23.95


 Tutu Cute

Tutu Cute

Suggested Retail Price: $14.00
Our Normal Price: $13.95
Today's Sale Price: $12.95
8% off retail...you save $1.05!
Too many great options? Give the gift of choice...a Fat Brain Toys Gift Certificate redeemable for any of our toys, games, or gifts. Available in many different denominations. Click for details...
Moody Monsters

Moody Monsters

Suggested Retail Price: $12.00
Our Normal Price: $11.95
Today's Sale Price: $10.95
9% off retail...you save $1.05!

My Tabletop Easel

My Tabletop Easel

Suggested Retail Price: $70.00
Our Normal Price: $69.95
Today's Sale Price: $64.95
7% off retail...you save $5.05!
Hoops for the Tub

Hoops for the Tub

Suggested Retail Price: $11.00
Our Normal Price: $9.95
Today's Sale Price: $9.48
14% off retail...you save $1.52!

Customer Rated:


Pirate Squirters

Pirate Squirters

Suggested Retail Price: $12.00
Our Normal Price: $11.95
Today's Sale Price: $9.95
17% off retail...you save $2.05!

Customer Rated:


Whale of A Time

Whale of A Time

Suggested Retail Price: $18.00
Our Normal Price: $17.95
Today's Sale Price: $16.95
6% off retail...you save $1.05!


 Prism Blocks

Prism Blocks

Suggested Retail Price: $33.00
Our Normal Price: $32.95
Today's Sale Price: $26.95
18% off retail...you save $6.05!
Quacky Cups

Quacky Cups

Suggested Retail Price: $13.00
Our Price: $12.95


 Loop N Loom Refill

Loop N Loom Refill

Suggested Retail Price: $12.00
Our Normal Price: $11.95
Today's Sale Price: $10.95
9% off retail...you save $1.05!
Crafty Fashion Show

Crafty Fashion Show

Suggested Retail Price: $18.00
Our Normal Price: $17.95
Today's Sale Price: $14.99
17% off retail...you save $3.01!


 Monster Art Center

Monster Art Center

Suggested Retail Price: $92.50
Our Normal Price: $79.95
Today's Sale Price: $74.95
19% off retail...you save $17.55!
Hopscotch

Hopscotch

Suggested Retail Price: $45.00
Our Price: $37.95


 Big Scoop

Big Scoop

Suggested Retail Price: $11.00
Our Normal Price: $9.95
Today's Sale Price: $9.00
18% off retail...you save $2.00!
Paper Plate Bugs

Paper Plate Bugs

Suggested Retail Price: $14.00
Our Normal Price: $13.95
Today's Sale Price: $12.95
8% off retail...you save $1.05!


 Jungle Croquet

Jungle Croquet

Suggested Retail Price: $55.00
Our Normal Price: $55.00
Today's Sale Price: $48.95
11% off retail...you save $6.05!
Too many great options? Give the gift of choice...a Fat Brain Toys Gift Certificate redeemable for any of our toys, games, or gifts. Available in many different denominations. Click for details...
Scrap 'N Stuff Bag

Scrap 'N Stuff Bag

Suggested Retail Price: $15.00
Our Normal Price: $12.95
Today's Sale Price: $12.00
20% off retail...you save $3.00!


 WOW Rackets

WOW Rackets

Suggested Retail Price: $13.00
Our Normal Price: $12.95
Today's Sale Price: $10.40
20% off retail...you save $2.60!
Color & Cuddle Washable Pony

Color & Cuddle Washable Pony

Suggested Retail Price: $16.00
Our Normal Price: $15.95
Today's Sale Price: $13.95
13% off retail...you save $2.05!


 My Drop Cloth - 36 x 48 inches

My Drop Cloth - 36 x 48 inches

Suggested Retail Price: $11.00
Our Normal Price: $10.95
Today's Sale Price: $9.95
10% off retail...you save $1.05!
See-Thru Stories

See-Thru Stories

Suggested Retail Price: $22.00
Our Normal Price: $20.95
Today's Sale Price: $17.60
20% off retail...you save $4.40!


 Watch Me

Watch Me

Suggested Retail Price: $30.00
Our Normal Price: $29.95
Today's Sale Price: $26.95
10% off retail...you save $3.05!
Fairies In The Tub

Fairies In The Tub

Suggested Retail Price: $14.00
Our Normal Price: $13.95
Today's Sale Price: $11.20
20% off retail...you save $2.80!


 School of Fish

School of Fish

Suggested Retail Price: $11.00
Our Price: $9.95
Picnic Basket

Picnic Basket

Suggested Retail Price: $35.00
Our Normal Price: $34.95
Today's Sale Price: $31.95
9% off retail...you save $3.05!


 Beep & Build

Beep & Build

Suggested Retail Price: $14.00
Our Normal Price: $13.95
Today's Sale Price: $12.95
8% off retail...you save $1.05!
Scrap 'N Stuff Umbrella

Scrap 'N Stuff Umbrella

Suggested Retail Price: $30.00
Our Normal Price: $27.95
Today's Sale Price: $25.95
14% off retail...you save $4.05!


 Paint Porcelain Party

Paint Porcelain Party

Suggested Retail Price: $33.00
Our Normal Price: $32.95
Today's Sale Price: $29.95
9% off retail...you save $3.05!
Games to Go

Games to Go

Suggested Retail Price: $44.00
Our Normal Price: $42.95
Today's Sale Price: $35.20
20% off retail...you save $8.80!


 Learn To Write

Learn To Write

Suggested Retail Price: $10.00
Our Normal Price: $9.95
Today's Sale Price: $8.00
20% off retail...you save $2.00!
Too many great options? Give the gift of choice...a Fat Brain Toys Gift Certificate redeemable for any of our toys, games, or gifts. Available in many different denominations. Click for details...
Scribble & Doodle

Scribble & Doodle

Suggested Retail Price: $10.00
Our Normal Price: $9.95
Today's Sale Price: $8.95
11% off retail...you save $1.05!


 Car Valet

Car Valet

Suggested Retail Price: $33.00
Our Normal Price: $29.95
Today's Sale Price: $26.95
18% off retail...you save $6.05!
Fizzy Tint

Fizzy Tint

Suggested Retail Price: $9.00
Our Normal Price: $8.95
Today's Sale Price: $7.95
12% off retail...you save $1.05!


 Color A Pony Purse

Color A Pony Purse

Suggested Retail Price: $22.00
Our Normal Price: $21.95
Today's Sale Price: $20.95
Rainbow Chalks (4+4)

Rainbow Chalks (4+4)

Suggested Retail Price: $5.00
Our Normal Price: $4.50
Today's Sale Price: $4.49
10% off retail...you save $0.51!


 My First Painting Kit

My First Painting Kit

Suggested Retail Price: $27.00
Our Normal Price: $26.95
Today's Sale Price: $23.95
11% off retail...you save $3.05!


Busy Blanket - Lion

Busy Blanket - Lion

Suggested Retail Price: $20.00
Our Normal Price: $19.95
Close-Out Pricing: $13.00
35% off retail...you save $7.00!


 Learn My Colors Board

Learn My Colors Board

Suggested Retail Price: $11.00
Our Normal Price: $10.95
Today's Sale Price: $9.99
9% off retail...you save $1.01!
  There are still 16 more
Alex products on the following pages! 		 
Featured Toy
Giggle E. Giraffe
Giggle E. Giraffe
Giggle E. Giraffe
  • Pull, shake and explore!
  • Explore cause and effect by squeezing and hearing sounds in the hooves and tail.
  • Mirror and textures stimulate sensory awareness.
  • Develops motor skill by shaking and tugging the legs and tails.
  • Dimensions: 11" L x 4.5" H x 4.5" W
  • For ages 3 months +
    Giggle E. Giraffe
    Retail Price: $22.00
    Our Price: $21.95
    Today's Sale Price: $19.95
    Giggle E. Giraffe
    		•



    Best Sellers
    Rainbow Rollers
    Rainbow Rollers

    Shrinky Dinks
    Shrinky Dinks

    Magnetic Boats in the Tub
    Magnetic Boats in the Tub

    Touch & Feel Cards
    Touch & Feel Cards

    Shaving in the Tub
    Shaving in the Tub

    Tub Fashion
    Tub Fashion

    Color a Funbrella
    Color a Funbrella

    Spiffy Spa
    Spiffy Spa

    Tutu Cute
    Tutu Cute

    Sticker Factory
    Sticker Factory



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    1405 N. 205th St., Ste. 120 Elkhorn, Nebraska USA 68022
    Phone 1-800-590-5987     		Fat Brain Toys Retail Store
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    Phone 402-504-6218

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