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Fat Brain Toys Receives Omaha's 2008 BBB Integrity Award

BBB Integrity Awards Honor Ethical Business Practices

Omaha, NE, (September 26, 2008) - Fat Brain Toys received the Better Business Bureau (BBB) Integrity Award at an award ceremony at the Embassy Suites La Vista Conference Center on September 17th. These awards focus on demonstrated ethical business practices with key stakeholders including customers, employees and community at large, rather than a company's growth, profitability or popularity. The Integrity Award winners were chosen by an independent panel of business leaders and members of the academic community.

"The BBB Integrity Award Winners have shown that ethics and integrity are core values of their organization," said Jim Hegarty, president and chief executive officer, of the Better Business Bureau serving Nebraska, South Dakota and southwest Iowa. "The 2008 BBB Integrity Award Winners join an elite group of organizations that realize dealing fairly and honestly with employees, customers and partners are central to profitability and growth."

"Our company looks for every opportunity to over-deliver for our customers, so it's gratifying to see the hard work manifested in the BBB Integrity Award " said Mark Carson, co-founder of Fat Brain Toys. "The recognition is nice, but what better honor could there be than to be associated with Integrity?" While Fat Brain Toys will shortly celebrate it's sixth year of operation, September also marked the opening of their first retail storefront in the Village Pointe South shopping center in Omaha, Nebraska.

About Fat Brain Toys
Begun as a literal garage startup in 2002, husband and wife team Mark & Karen Carson have grown their company into one of the largest independent retailers of specialty toys in the country. Recognized as one of the fastest growing e-retailers by Internet Retailer magazine, Fat Brain Toys credits their rapid growth to offering quality toys coupled with truly remarkable customer service. You can see their complete selection of specialty toys at http://www.fatbraintoys.com

Contact information: Mark Carson
Phone: 402-779-3181
Email: mark@fatbraintoys.com
Website: http://www.fatbraintoys.com

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Fat Brain Toys Offices
1405 N 205th Street, Suite 120
Elkhorn, Nebraska 68022
Phone 1-800-590-5987
Omaha Toy Store
16909 Burke Street, Suite 131
Omaha, Nebraska 68118
Phone 402-504-6218
Overland Park/Kansas City Toy Store
5601 West 135th Street, Suite 2230
Overland Park, Kansas 66223
Phone 913-305-4894