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Magnet Safety

Magnetic Toy Safety

At Fat Brain Toys, we are committed to providing the latest, safest, most purposeful, learning toys. Our first responsibility is to your child and we take that responsibility very seriously.

We'd like you to be aware that one of our most popular products, Geomag - a building system composed of magnetic rods and spheres, has recently been clustered with the field of magnetic toys that pose a risk to children. A full understanding of the quality and composition of Geomag will help our customers make an informed decision in regards to the safety of this product.

According to the Consumer Product Safety Commission, numerous children have been seriously injured after swallowing magnetic toy components, specifically, toys from the Magnetix brand building set. These magnets have been reported to cause significant damage to bodily organs and even death. Click here for detailed information from the U.S. Consumer Product Safety Commission.

Geomag, a toy very similar in concept but dramatically different in composition, does not pose this threat.

Several attributes establish Geomag as a safe toy for a child's development and education:
  • Geomag spheres are not magnetic. They are nickel-plated steel spheres which do not contain magnets of any type. All Geomag components and accessories (Panels, DekoPanels) are also free of any magnetic element.
  • Geomag rods are magnetic; however, they are absolutely safe and suitable for their appropriate use as a magnetic toy. Each Geomag rod is created using advanced technology to wrap and adhere the plastic molding to the magnetic rod in such a way that the accidental loss or loosening of components is prevented. Each Geomag rod is instrument-checked at each stage of production for safety. Further, the size of the rods greatly reduces the likelihood of accidental swallowing.
  • Manufactured in Switzerland, Geomag is manufactured in accordance with rigid Swiss manufacturing regulations and exceeds standards for quality construction. The Italian Institute for the Safety of Toys certifies that Geomag products comply with the European Community (EC) legislation, also recognized in the United States, which asserts that Geomag are safe with appropriate use (designed for those above age 3) and are composed of materials that are not dangerous. Click here for information about Geomag's safety and quality certifications.
While this issue has been linked to magnetic building sets, the risk is associated with ANY products that contain small mangets. If more than one magnet is swallowed, the magnets can attract to each other and cause intestinal perforation or blockage, which can be fatal. As magnetic toys have become increasingly popular in recent years, it's important that parents take proper caution with any magnetic product.

As parents ourselves, we want our customers to be informed consumers and parents. We will always strive to maintain a catalog of ingenious, smart toys you can trust...to keep your children safe, learning, and smiling.
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Fat Brain Toys Offices
1405 N 205th Street, Suite 120
Elkhorn, Nebraska 68022
Phone 1-800-590-5987
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16909 Burke Street, Suite 131
Omaha, Nebraska 68118
Phone 402-504-6218
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Overland Park, Kansas 66223
Phone 913-305-4894