Yesterday we released this open letter to Mr. Bezos at Amazon:
Dear Mr. Bezos,
While Amazon is generally applauded for it's innovative use of technology, we are deeply troubled by your latest so-called innovation - delivery by drone.
First you went after the bookstores. Then you went after main street. Then you targeted the big box stores. But now you've gone to far, with your decision to target reindeer. Yes, reindeer.
For hundreds of years, Santa, with the assistance of his trusty reindeer, has been reliably delivering gifts to children the world over. Sure, there's been the occasional mix-up or late delivery, but by and large, Santa's track record speaks for itself.
But apparently Santa's Christmas delivery just wasn't good enough for you. Let us go on record by saying that Fat Brain Toys enthusiastically supports delivery of our toys by Santa and his reindeer.
We hope consumers will join us in voicing their concern by posting this with the hashtag: SAVETHEREINDEER