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Toy Value Index

See also our Toy IQ...

The Toy Value Index is a Fat Brain Toys exclusive intended to quantify the overall play value of a given toy or game. We do this by taking our customers' feedback on (QUALITY + TIME PLAYED + AGE TRANSCENDENCE)/PRICE. This could only be made possible by the sheer quantity of product review data that we receive from our customers on a daily basis. While some toy retailers have gathered a few hundred or a few thousand customer reviews, Fat Brain Toys has gathered OVER 60,000 honest product reviews from our customers! The sheer quantity of product review data allows us unprecedented insight into the products we sell.

As part of the product review process, we ask each customer to rate the product they purchased in three very key areas: 1) QUALITY, 2) HOW MUCH THE ITEM IS PLAYED WITH, 3) AGE TRANSCENDENCE. An explanation of each can be found below:

QUALITY

A relatively straight-forward question...is the item of good quality? Were there any manufacturer defects? Is it made of good materials? Does it appear to be well-constructed?

HOW MUCH THE ITEM IS PLAYED WITH

In an effort to gather a relative measure of how much this toy is played with, we ask our customers to complete the following sentence: "The recipient of this toy..."
  • "...won't put it down!" (highest)
  • "...plays with it frequently."
  • "...plays with it once in a while."
  • "...rarely plays with it."
  • "...hasn't touched it!" (lowest)
AGE TRANSCENDENCE

This is perhaps the most difficult aspect to explain, but certainly is a large factor when considering the overall value of a toy in a household. Our goal here is to find out 1) can the item be played with by many different ages; 2) is the item of good enough quality that it can be handed down from sibling to sibling or even generation to generation.

The answers to these questions form the foundation of the Fat Brain Toys Toy Value Index. But there is one key element that is still missing from the equation: PRICE. By factoring in the price of the item, you get a much clearer indication of the true play value of an item. With the Fat Brain Toys Toy Value Index in hand, you can shop with confidence. See below for the top 20 items in our Toy Value Index:

Top 20 Items in the Fat Brain Toys "Toy Value Index":
10.00
I Have A Dream - Martin Luther King Jr. Historical Document I Have A Dream - Martin Luther King Jr. Historical Document

I Have A Dream - Martin Luther King Jr. Historical Document
”I Have A Dream” Historical Document. Capturing the defining moment in the American Civil Rights Movement. Martin Luther King Jr’s image & his profoundly moving speech - speak to the heart. Old World Style. 11-step antiquing process. Impressive replica document. Ages 3+

I Have A Dream - Martin Luther King Jr. Historical Document
Retail Price: $3.00
Our Price: $2.95

10.00
Barnyard animals Jumbo Knob Barnyard animals Jumbo Knob

Barnyard animals Jumbo Knob
These playful pals are big fun for little ones. Friendly puppy, kitten, & bird pieces with jumbo, easy-grip knobs make first puzzle play rewarding. Refine motor skills, visual & mental abilities as each solid wood piece is matched to the picture underneath! This super-sized, solid wood puzzle has extra chunky 1/2" thick pieces. An Ideal First Puzzle for Baby! Melissa & Doug Quality Construction. 12" x 12" Ages 1+

Barnyard animals Jumbo Knob
Retail Price: $9.99
Our Price: $9.95
Today's Sale Price: $6.99

10.00
House Pets Jumbo knob House Pets Jumbo knob

House Pets Jumbo knob
These playful pals are big fun for little ones. Friendly puppy, kitten, & bird pieces with jumbo, easy-grip knobs make first puzzle play rewarding. Refine motor skills, visual & mental abilities as each solid wood piece is matched to the picture underneath! This super-sized, solid wood puzzle has extra chunky 1/2" thick pieces. An Ideal First Puzzle for Baby! Melissa & Doug Quality Construction. 12" x 12" Ages 1+

House Pets Jumbo knob
Retail Price: $10.00
Our Price: $9.95
Today's Sale Price: $9.48

10.00
Pick-Up Sticks Pick-Up Sticks

Pick-Up Sticks
Melissa & Doug's Past-Tyme "Classics Pick-Up Sticks" is part of a very special collection of heirloom-quality games, hand-crafted, hand-sanded, and hand-stained for generations of family play time! This pick-up sticks game is made of solid wood, painted by hand in handsome colors, and features clever storage that holds all of the pieces securely. This item is designed to add beauty to any table top! Includes 41 pieces. Suggested ages: 6 & up. Dimensions: 11" x 2.5" x 1.5"

Pick-Up Sticks
Retail Price: $10.00
Our Price: $9.99
Today's Sale Price: $9.48

10.00
NameTrain Letter Cars NameTrain Letter Cars

NameTrain Letter Cars
Name trains make the perfect personalized gift! Crafted from New England rock maple with a clear finish or in bright non-toxic colors, each name car connects to others with simple, safe magnets. All alphabet characters A-Z stand freely about 2-1/2" high. Each letter sold separately.

NameTrain Letter Cars
Price: $4.90

10.00
bilibo bilibo

bilibo
Both boys and girls can find virtually unlimited ways to play with Bilibos - from rocking, spinning, and sitting to hiding under, carrying with, and peeking through. At home, at the park, at the beach, in the water, and even in the snow, Bilibo provides hours of open-ended play. Ages 2+

bilibo
Retail Price: $30.00
Our Price: $28.95
Today's Sale Price: $26.95

10.00
Pirate Costume Role Play Set Pirate Costume Role Play Set

Pirate Costume Role Play Set
Imaginary play comes to life with this realistic Pirate Role Play Set.

Pirate Costume Role Play Set
Retail Price: $30.00
Our Price: $29.99
Today's Sale Price: $20.99

10.00
Loop N Loom Refill Loop N Loom Refill

Loop N Loom Refill
Refill for use with ALEX® Loop 'n Loom. Includes 108 soft, chunky stretchy loops of 100% Nylon in 9 colors. Enough loops to make 3 decorative potholders! Suitable for age: 5 year(s)

Loop N Loom Refill
Retail Price: $12.00
Our Price: $11.95
Today's Sale Price: $9.60

10.00
Magnetic Wooden Dinosaurs Magnetic Wooden Dinosaurs

Magnetic Wooden Dinosaurs
Twenty magnetic dinosaurs eager to play in the twenty-first century! Bright colors add excitement to this dino collection contained in a convenient wooden case. Dimensions: 1.5" x 5.5" x 8" Packaged. Recommended Ages: 2+ years.

Magnetic Wooden Dinosaurs
Retail Price: $12.00
Our Price: $11.95
Today's Sale Price: $10.95

10.00
UNO Card Game UNO Card Game

UNO Card Game
America's number one card game, UNO offers hours of fun. It can be played with 2 to 10 players, individually, or in teams. And it can even be educational, teaching younger kids number recognition.

UNO Card Game
Retail Price: $8.50
Our Price: $8.48
Today's Sale Price: $7.95

10.00
Happy Animal Buddies 300 pc Puzzle Happy Animal Buddies 300 pc Puzzle

Happy Animal Buddies 300 pc Puzzle
You'll get that warm and fuzzy feeling with this 300 piece puzzle. Handmade cutting tools ensure that no two pieces are alike. Grained paper ensures glare free pictures. Strong pieces that don't break. Made from specially recycled board.

Happy Animal Buddies 300 pc Puzzle
Retail Price: $14.00
Our Price: $13.95
Today's Sale Price: $12.95

10.00
Poke-a-Dot! 10 Little Monkeys Poke-a-Dot! 10 Little Monkeys

Poke-a-Dot! 10 Little Monkeys
These fun, tactile books help kids learn to count without losing count!

Poke-a-Dot! 10 Little Monkeys
Price: $14.99

10.00
Fisher Price Classic Toy - TV Radio Fisher Price Classic Toy - TV Radio

Fisher Price Classic Toy - TV Radio
Original 1963 design. The Farmer in the Dell chimes as classic story characters scroll across the screen. Musically delightful and colorfully printed, the classic Fisher Price TV Radio toy brings retro joy to early playtime fun.

Fisher Price Classic Toy - TV Radio
Retail Price: $20.00
Our Price: $19.99

10.00
Hanayama Vortex Puzzle - Level 5 Hanayama Vortex Puzzle - Level 5

Hanayama Vortex Puzzle - Level 5
The Hanayama Cast Puzzle - Vortex features three metal pieces that must be taken apart, and then reassembled again.

Hanayama Vortex Puzzle - Level 5
Retail Price: $13.00
Our Price: $12.95

10.00
Citiblocs Natural - 100 pc Citiblocs Natural - 100 pc

Citiblocs Natural - 100 pc
100 perfectly cut flat rectangular blocks encourage engineering and architectural abilities.

Citiblocs Natural - 100 pc
Retail Price: $27.00
Our Price: $26.95
Today's Sale Price: $24.95

10.00
Citiblocs Hot Colors - 200 pc Citiblocs Hot Colors - 200 pc

Citiblocs Hot Colors - 200 pc
200 perfectly cut flat rectangular blocks encourage engineering and architectural abilities.

Citiblocs Hot Colors - 200 pc
Retail Price: $55.00
Our Price: $54.95
Today's Sale Price: $46.95

10.00
Automoblox Blue T900 Truck Automoblox Blue T900 Truck

Automoblox Blue T900 Truck
You may need to squint, but take a good look. Gleaming chrome grill, bumpers, and five-spoke rims. Navy all-terrain tires fit to take on mountains. Sleek, aerodynamic design that blurs at top speeds. Say hello to rugged refinement.

Automoblox Blue T900 Truck
Price: $50.00

10.00
Hot Dots Jr. Card Set - Beginning Phonics Hot Dots Jr. Card Set - Beginning Phonics

Hot Dots Jr. Card Set - Beginning Phonics
Set of 72 beginning phonics activities on 36 double-sided cards teach children all they need for success including initial & final sounds and rhyming words.

Hot Dots Jr. Card Set - Beginning Phonics
Retail Price: $15.00
Our Price: $14.95
Today's Sale Price: $13.95

10.00
Strobotop Booster Pack - Eyemazing Animations Strobotop Booster Pack - Eyemazing Animations

Strobotop Booster Pack - Eyemazing Animations
Add more Strobodisks to your collection for your Strobotop LightPhase Animator.

Strobotop Booster Pack - Eyemazing Animations
Retail Price: $3.00
Our Price: $3.00
Today's Sale Price: $2.29

10.00
Djeco Silhouette Puzzle - Ballerina with Flower Djeco Silhouette Puzzle - Ballerina with Flower

Djeco Silhouette Puzzle - Ballerina with Flower
This 36 piece puzzle comes in a beautiful Ballerina-shaped box!

Djeco Silhouette Puzzle - Ballerina with Flower
Retail Price: $16.00
Our Price: $15.95


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